With latest trends of entrepreneurship, many people are coming up with business ideas and handling their own startups. But not all of these startups end up as success stories. Rather, many of them end up as a big time failure. And the main reason behind their failure is the flawed content marketing strategy or no marketing strategy at all. So, being a startup, you need to have an optimized content marketing strategy that will help in making your startup presence over the web impactful.
If you are a business startup that is looking for basic tips to strategize your content marketing then this article will help you with that. Here are few tips and suggestions that will help you with your content marketing streak:
- SEO Optimized Content
We are talking about your business hence the important thing to take care of is the content you are publishing. SEO optimized content will help you in getting more traffic rather than un-optimized content. The content should reflect what your business is about and it should also focus on the optimization i.e. make use of the keywords that are in trend, optimized backlinks, optimized meta-descriptions and relative tags etc.
- Social Media Presence
Next comes your business’s presence over the social media platform like Facebook, Twitter, Instagram, Quora, LinkedIn etc. This is important because a major chunk of your website traffic will come from these platforms. If you ignore the vitality of these platforms then you will miss out on that much traffic. Hence, make sure to run marketing campaigns over the social media platforms and keep updating these accounts to let your users know about your presence.
- Email Marketing Campaigns
Email marketing campaigns also lay an imperative role in getting your website views. MailChimp and Iterable are tools available for you to run email marketing campaigns. They will help in automating the campaigns and hence saving you on both the time and the effort.
- B2B Marketing (Podcasts, Webinars)
Your focus should not be limited to the B2C marketing. Instead you should be considerate about B2B marketing as well. How well the content marketing strategy will determine the allies you will get. Use Podcasts (episodic audio files and video files) and webinars to market your business to other businesses as well. Moreover, B2B marketing will help in building your brand and lead generation.
- Content Marketing Tools
You are a business so obviously the most precious thing at your hand is time. How well you utilize this time depends on how efficient you are with the tools. There are whole lot of content marketing tools in the market like Hootsuite, MailChimp, HubSpot, CoSchedule and Google AdWords etc. these tools will help you in analyzing your campaigns, determine their success and save the time for other tasks at hand.
With these content marketing basics taken care of, you can easily make sure that your startup is going to get a largely increased user base, leaving a significant impact on the viewers of the website and the lead generation quality and quantity which you have desired to take your start-up to the next level.